Bigpay | Casestudy
Bigpay | Casestudy
Bigpay is a global comprehensive financial platform that offers users to pay, track and send money anywhere in the world.
Objective
Objective
Redesigning the BigPay website by enhancing its user experience structure and elevating the user interface
Redesigning the BigPay website by enhancing its user experience structure and elevating the user interface
Objective
Redesigning the BigPay website by enhancing its user experience structure and elevating the user interface
Discovery & Define
Discovery & Define
BigPay is a NeoBank owned and operated by AirAsia. By end 2021, the app had been downloaded by more than 2 million users, out of whom 1 million users were carded and transacting. Over 1.3 million users in South East Asia and Increased in user base by 27% year on year to 1.3 million carded users and average revenue per user (ARPU) by 85%
Heuristic Analysis >
Competitor Analysis >
BigPay is a NeoBank owned and operated by AirAsia. By end 2021, the app had been downloaded by more than 2 million users, out of whom 1 million users were carded and transacting. Over 1.3 million users in South East Asia and Increased in user base by 27% year on year to 1.3 million carded users and average revenue per user (ARPU) by 85%
Heuristic Analysis >
Competitor Analysis >
Discovery & Define
BigPay is a NeoBank owned and operated by AirAsia. By end 2021, the app had been downloaded by more than 2 million users, out of whom 1 million users were carded and transacting. Over 1.3 million users in South East Asia and Increased in user base by 27% year on year to 1.3 million carded users and average revenue per user (ARPU) by 85%
Heuristic Analysis >
Competitor Analysis >
Develop & Design
Develop & Design
Following a thorough competitor analysis, key takeaways were identified to guide the design approach. The focus areas include maintaining strong visibility of system status, ensuring consistency and standards paired with a clean, minimalist aesthetic, and prioritizing a clear, user-centric experience that emphasizes the primary feature: seamless money transfer. This foundation will inform design decisions to create an intuitive, efficient, and visually engaging user experience
Following a thorough competitor analysis, key takeaways were identified to guide the design approach. The focus areas include maintaining strong visibility of system status, ensuring consistency and standards paired with a clean, minimalist aesthetic, and prioritizing a clear, user-centric experience that emphasizes the primary feature: seamless money transfer. This foundation will inform design decisions to create an intuitive, efficient, and visually engaging user experience
Develop & Design
Following a thorough competitor analysis, key takeaways were identified to guide the design approach. The focus areas include maintaining strong visibility of system status, ensuring consistency and standards paired with a clean, minimalist aesthetic, and prioritizing a clear, user-centric experience that emphasizes the primary feature: seamless money transfer. This foundation will inform design decisions to create an intuitive, efficient, and visually engaging user experience
More Works More Works
More Works More Works
©2024 Darrell Boo
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©2024 Darrell Boo
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