NEW BALANCE 997H
NEW BALANCE 997H
This Motion Design aims to highlight the launch of the New Balance 997H, blending kinetic typography and curated style frames to showcase its modern evolution.



Concept
Concept
Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals
Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals
Concept
Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals



Research
Research
Gaining inspiration from Nike’s high-energy sports commercials and Stussy’s raw streetwear aesthetic. Blending high-energy, performance-driven elements with raw, urban aesthetics, aiming to capture the essence of modern streetwear culture
Gaining inspiration from Nike’s high-energy sports commercials and Stussy’s raw streetwear aesthetic. Blending high-energy, performance-driven elements with raw, urban aesthetics, aiming to capture the essence of modern streetwear culture
Research
Gaining inspiration from Nike’s high-energy sports commercials and Stussy’s raw streetwear aesthetic. Blending high-energy, performance-driven elements with raw, urban aesthetics, aiming to capture the essence of modern streetwear culture
Design
Design
Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals
Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals
Design
Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals













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©2024 Darrell Boo
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©2024 Darrell Boo
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